PROBLEM
ProviPlus, a dry fruit seller based in Ahmedabad, aims to increase brand awareness, and engagement, and drive sales through various Meta and Instagram ad campaigns. Despite offering nationwide delivery, the brand needs help reaching its target audience effectively and converting ad engagement into tangible sales.
CHALLENGES
Audience Targeting: Identifying and reaching the right audience interested in dry fruits across different regions of India.
Engagement: Generating meaningful engagement with the target audience to build brand loyalty and trust.
Conversion: Converting ad engagement into actual sales on both WhatsApp and the website.
Competition: Facing competition from other dry fruit sellers in the market, necessitating a unique selling proposition to stand out.
Cost-Effectiveness: Maximizing the return on investment (ROI) from Facebook ad spend while minimizing costs.
Strategy Session.
During the strategic session, the following key points were discussed:
Audience Segmentation: Segmenting the target audience based on demographics, interests, and behavior to create personalized ad campaigns.
Content Strategy: Developing engaging ad content, including images, videos, and captions, to capture audience attention and drive interaction.
Conversion Optimization: Implementing strategies to optimize the conversion process, such as streamlined ordering via WhatsApp and a user-friendly website checkout process.
Competitive Analysis: Analyzing competitors to identify gaps in the market and position ProviPlus as a unique and desirable choice for customers.
Budget Allocation: Allocating budget effectively across different ad objectives to maximize results within the available budget.
Plan of Action.
Awareness Campaign: Launching a series of video ads showcasing the health benefits and quality of ProviPlus dry fruits to increase brand awareness.
Engagement Campaign: Running interactive posts to encourage audience engagement and foster a sense of community around the brand.
WhatsApp Orders Campaign: Promoting exclusive deals and discounts for WhatsApp orders to drive direct sales through this channel.
Website Purchases Campaign: Offering special promotions and incentives to incentivize website purchases and simplify the checkout process.
Video Ads Campaign: Creating short, compelling video ads highlighting different product offerings and promoting them to relevant audience segments.
RESULTS
2,93,342 Impressions
with13,796 Clicks
at the lowest CPC for the campaigns. ProviPlus obtained165+ WhatsApp conversations
for multiple dry fruit orders. All these whooping outcomes within just26 days
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Chetan Mer
Owner
